La Sfida
Lavamelotu had grown organically but lacked a cohesive brand identity. Their visuals were inconsistent and failed to communicate their premium positioning.
Il Nostro Approccio
We developed a complete brand system: visual identity, tone of voice, and content guidelines. Then we produced a full library of assets to launch the new brand across all touchpoints.
I Risultati
The rebrand positioned Lavamelotu as a premium player in their category. Brand recognition surveys showed a 120% improvement within 6 months of launch.
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