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Real-world learnings from the campaigns we run every day.

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Digital Marketing

How to Find Customers Online: A Complete Guide for Italian SMBs in 2026

The 7 most effective channels for finding new customers online for Italian SMBs in 2026, with real data, minimum budgets and the exact sequence in which to activate them.

14 min readMarch 25, 2026by Sebastian Bonfanti
DDigital Marketing

Marketing Plan for Italian SMBs in 2026: The Template We Use With Every Client

The exact marketing plan framework Pota Studio uses for every new client, adapted for Italian SMBs with realistic budgets. Includes a 12-month roadmap, channel allocation and KPI structure.

13 min readMarch 25, 2026
DDigital Marketing

AI in Marketing: 10 Tools Italian SMBs Are Actually Using in 2026

The 10 AI tools most used by Italian SMBs in 2026, with real pricing and field-tested use cases. From ChatGPT to n8n: everything you need to start without wasting budget.

12 min read
March 18, 2026