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Anyped S.R.L. · P.IVA IT04545460166 · REA BG-123456 · Cap. soc. €10.000 i.v. · Via Zanica 85, Bergamo 24126

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Playbooks from

Real-world learnings from the campaigns we run every day.

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Digital Marketing

How to Find Customers Online: A Complete Guide for Italian SMBs in 2026

The 7 most effective channels for finding new customers online for Italian SMBs in 2026, with real data, minimum budgets and the exact sequence in which to activate them.

14 min readMarch 25, 2026by Sebastian Bonfanti
PPaid Advertising

Google Ads for Italian SMBs in 2026: How Much to Spend and What to Expect

The complete guide to Google Ads for Italian SMBs in 2026: real costs, benchmarks by sector, the 3 campaign types that work and the 5 mistakes that burn budget without results.

11 min readMarch 25, 2026
DDigital Marketing

Marketing Plan for Italian SMBs in 2026: The Template We Use With Every Client

The exact marketing plan framework Pota Studio uses for every new client, adapted for Italian SMBs with realistic budgets. Includes a 12-month roadmap, channel allocation and KPI structure.

13 min read
March 25, 2026
DDigital Marketing

AI in Marketing: 10 Tools Italian SMBs Are Actually Using in 2026

The 10 AI tools most used by Italian SMBs in 2026, with real pricing and field-tested use cases. From ChatGPT to n8n: everything you need to start without wasting budget.

12 min readMarch 18, 2026
PPaid Advertising

Meta Ads in Italy After July 2026: How the 3% DST Surcharge Works

From 1 July 2026, Meta applies a 3% surcharge on all ads targeting Italian users. Here is what it means for your budget, how to recalculate your ROAS and 5 concrete strategies to adapt.

8 min readMarch 18, 2026
TTikTok Marketing

TikTok for Business in 2026: The Complete Guide for Italian Companies

From TikTok Shop to TikTok Ads to LIVE Shopping: the complete guide for Italian companies wanting to use TikTok as a real revenue channel in 2026, not just for brand awareness.

15 min readMarch 18, 2026
DDigital Strategy

TikTok advertising in 2026: what actually works

After managing millions in TikTok ad spend as an Official TikTok Partner, here is what separates campaigns that print money from campaigns that burn it.

7 min readFebruary 18, 2026
DDigital Strategy

Why Italian agencies are winning global clients

Italian craftsmanship, European taste, and a work ethic that never compromises on quality. Here is why a new generation of Italian agencies is outcompeting London and New York.

7 min readJanuary 30, 2026
DDigital Strategy

How to get consistent 4x+ ROAS on Meta in 2026

The creative testing framework, audience architecture, and bidding strategy we use to deliver above-benchmark ROAS for every client, every quarter.

7 min readJanuary 15, 2026
DDigital Strategy

Measuring real ROI from influencer marketing

Stop measuring influencer campaigns by reach and impressions. Here is the attribution model we use to tie every creator post to actual revenue.

7 min readDecember 10, 2025
DDigital Strategy

The social media strategy framework we use for every client

From Ferrari to Isybank, every client gets the same foundational strategy framework. Here it is, open source.

7 min readNovember 28, 2025