InsightsPlaybooks from
Playbooks from
the trenches.
Real-world learnings from the campaigns we run every day.
Real-world learnings from the campaigns we run every day.
Choosing the wrong influencer tier in Italy can drain your marketing budget without moving the needle. In 2026, Italian influencer marketing has matured: brands using micro-influencer campaigns report 3-5x higher engagement rates than macro-influencer activations.
LinkedIn is the most powerful B2B lead generation platform in Italy — but most companies are using it wrong. This guide gives you a tested framework to generate qualified B2B leads from Italian decision-makers in 2026.
Social MediaWhatsApp isn't a niche channel outside Europe - in markets like Brazil, India, and Indonesia it is the primary channel customers expect to buy through. Here is how global brands should think about WhatsApp Business as core commerce infrastructure, not an add-on.
Performance MarketingA GA4 setup tuned for one market's consent rules and cookie behavior rarely produces reliable numbers once a brand operates across several. Here is how to build a measurement framework that holds up across markets with different consent regimes and consent rates.
E-CommerceScaling an ecommerce brand into a second, third, or fifth market is not the same playbook repeated - logistics, payments, and margin structures behave differently at each stage. Here is how to sequence global expansion without breaking the unit economics that made the first market work.
Content MarketingThe AI marketing tool stack that works for a single domestic market rarely survives contact with three more. Here is the global playbook: which categories of tools actually need re-evaluation when a brand scales across markets, and which ones quietly break.
Content MarketingEmail marketing automation delivers the highest ROI of any digital channel - an average of $36 for every $1 spent, and 2026 data confirms the trend is accelerating. For Italian SMEs and international brands entering the Italian market, automated email sequences are the most reliable way to nurture leads, retain customers, and scale revenue without scaling your team.
B2B MarketingLinkedIn generates 80% of all B2B social media leads globally - and in Italy, this number carries even more weight as the platform surpasses 20 million users, with decision-makers increasingly shaping their vendor choices through professional content. If you're targeting Italian businesses or launching an international brand into the Italian market, LinkedIn isn't optional in 2026.
Social MediaHow to build a winning social media strategy for the Italian market in 2026: platform breakdown, content types, best posting times, and proven tactics for Italian audiences.
Social MediaA data-driven comparison of TikTok Ads vs Meta Ads for Italian businesses in 2026: CPM, CPC, targeting, ROAS benchmarks, and which platform to choose for your goals.
StrategyChoosing a digital marketing agency in Italy comes down to four things: a portfolio with measurable results, transparent pricing (expect €1,500–€4,000/month for a serious retainer), specialists who actually run your channels, and contracts you can exit. The Italian market is crowded with agencies that promise virality and deliver invoices, so the hard part isn't finding options - it's filtering out the ones who outsource everything to freelancers and rebrand a template as "strategy."
Content MarketingMost content marketing for SMEs in Europe fails because it treats publishing as the goal instead of pipeline. If you run a small or mid-sized business in Italy, Lombardy, or anywhere across the EU, the framework below shows you exactly how to make blog, social, and email work as one lead-generating system.
Digital Marketing
B2B MarketingOpenAI Ads is the most significant structural shift in digital advertising since Google AdWords. Here is everything marketers need to know about ads.openai.com, how it works, and how to prepare your brand for the AI advertising era.
Performance MarketingEuropean D2C brands expanding to the US, UK, and MENA in 2026 must treat each market as culturally distinct, not as a translation of their home market. Pota Studio's three-phase global expansion blueprint focuses on market validation, deep localisation, and scalable operational i
B2B MarketingThe traditional B2B lead generation playbook (gated ebooks, cold outreach) is failing in 2026 because buyers now conduct 80% of their research independently. The winning strategy is Demand Generation: ungated expert content, executive thought leadership on LinkedIn, and Account-B
Performance MarketingGoogle Ads has evolved from a keyword-driven manual system to an AI-powered intent-matching ecosystem. Performance Max (PMax) is now the primary campaign type for scale, and success depends on the quality of creative assets, first-party data signals, and conversion tracking - not
GEO & SEOGEO is the evolution of SEO for AI-powered search. Content optimised for AI citation shares four characteristics: it answers questions directly and completely, it uses verifiable statistics with source attribution, it is structured in self-contained semantic blocks, and it is sup
Performance MarketingIn 2026, D2C brands managing $500K-$10M in annual ad spend consistently achieve higher ROAS with boutique performance agencies than with large holding-company networks. The key advantages are senior talent on every account, proprietary first-party data strategies, and faster crea
Performance MarketingPota Studio's "Aesthetic Performance" philosophy proves that visually exceptional, emotionally resonant ads consistently outperform generic creative across global markets. High-quality creative reduces CPM, increases CTR, and drives conversion uplift of 15-50% depending on the ca
Social MediaTikTok Shop in the US and UK offers D2C brands conversion rates of 6-12%, far above static e-commerce. The winning formula combines organic creator content, live commerce events, and performance-driven TikTok Ads - all managed through a unified Shop strategy.
Content MarketingIn a market saturated with ads, the brands winning in 2026 are the ones with a story worth sharing. Here is how to build one.
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