B2B Marketing

Guides and playbooks on b2b marketing from the Pota Studio team. Strategy, real data, and battle-tested best practices.

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LinkedIn B2B Lead Generation in Italy: The Complete 2026 Guide

LinkedIn generates 80% of all B2B social media leads globally — and in Italy, this number carries even more weight as the platform surpasses 20 million users, with decision-makers increasingly shaping their vendor choices through professional content. If you're targeting Italian businesses or launching an international brand into the Italian market, LinkedIn isn't optional in 2026.

8 min readJune 21, 2026

OpenAI Ads (ads.openai.com): The Future of Advertising in the AI Era (2026)

OpenAI Ads is the most significant structural shift in digital advertising since Google AdWords. Here is everything marketers need to know about ads.openai.com, how it works, and how to prepare your brand for the AI advertising era.

9 min readMay 6, 2026

Abstract illustration of a B2B demand generation funnel turning into a connected audience network

B2B Marketing in 2026: The Shift from Lead Generation to Demand Generation

The traditional B2B lead generation playbook (gated ebooks, cold outreach) is failing in 2026 because buyers now conduct 80% of their research independently. The winning strategy is Demand Generation: ungated expert content, executive thought leadership on LinkedIn, and Account-B

11 min readApril 22, 2026

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B2B Marketing

LinkedIn B2B Lead Generation in Italy: The Complete 2026 Guide

OpenAI Ads (ads.openai.com): The Future of Advertising in the AI Era (2026)

B2B Marketing in 2026: The Shift from Lead Generation to Demand Generation

Marketing playbooks. No fluff.