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GEO & SEO

Guides and playbooks on geo & seo from the Pota Studio team. Strategy, real data, and battle-tested best practices.

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GEO & SEO

GEO Strategy: Dominating AI Search Results (ChatGPT & Perplexity) in 2026

GEO is the evolution of SEO for AI-powered search. Content optimised for AI citation shares four characteristics: it answers questions directly and completely, it uses verifiable statistics with source attribution, it is structured in self-contained semantic blocks, and it is sup

13 min readApril 15, 2026
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