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About
Real-world learnings from the campaigns we run every day.
The complete guide to Google Ads for Italian SMBs in 2026: real costs, benchmarks by sector, the 3 campaign types that work and the 5 mistakes that burn budget without results.
From 1 July 2026, Meta applies a 3% surcharge on all ads targeting Italian users. Here is what it means for your budget, how to recalculate your ROAS and 5 concrete strategies to adapt.
