Isybank

Isybank, Intesa Sanpaolo's digital bank, needed to acquire app users at scale ahead of a major product launch. Existing Meta campaigns had a high CPL that made scaling economically unviable.

Full audit of the existing funnel: ad creative, landing page experience and audience targeting. We rebuilt the creative suite with benefit-driven messaging tested across 6 audience segments.

CPL dropped 62% within 45 days. By campaign end, app downloads exceeded the target by 215%. The campaign became the internal benchmark for Isybank's digital acquisition team.