The Challenge
Isybank, Intesa Sanpaolo's digital bank, needed to acquire app users at scale ahead of a major product launch. Existing Meta campaigns had a high CPL that made scaling economically unviable.
Our Approach
Full audit of the existing funnel: ad creative, landing page experience and audience targeting. We rebuilt the creative suite with benefit-driven messaging tested across 6 audience segments.
The Results
CPL dropped 62% within 45 days. By campaign end, app downloads exceeded the target by 215%. The campaign became the internal benchmark for Isybank's digital acquisition team.
The Strategy
The channel mix and disciplines we deployed to deliver these results.
- Creative Production
- Influencer Marketing
Gallery