The Challenge
Samsung Italy needed to launch a new product line with a tight CPL target across 5 European markets simultaneously. Existing campaigns had plateaued and the in-house team lacked TikTok Ads expertise to scale.
Our Approach
We built a full-funnel TikTok + Meta paid structure with market-specific creative. Each country received localised UGC-style video ads tested in a rapid 2-week iteration cycle.
The Results
The campaign delivered a 340% ROAS, the highest in the brand's Italian digital history for a launch campaign. Samsung immediately renewed the contract for the next product cycle.
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