The Challenge
Samsung Italy needed to create an immersive retail experience for the Galaxy S26 Unpacked event, driving foot traffic and product trials at MediaWorld locations across Milan and Rome.
Our Approach
We designed and executed a full retail activation including live streaming setup, product demo stations, Reviews Creator program, and on-site content production team capturing the event in real-time.
The Results
The Galaxy Unpacked activation became the most successful retail launch event for Samsung Italy, with record product trials and social media coverage that extended reach beyond the physical locations.
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