The Challenge
Lucca Comics & Games 2025 needed to amplify their 2026 edition across social media, engaging both longtime fans and a new generation of attendees.
Our Approach
Real-time content creation during the 5-day event with a team of 8 creators. Live coverage, exclusive interviews, and behind-the-scenes content kept the audience engaged 24/7.
The Results
The 2026 edition became the most talked-about Lucca Comics ever on social media, with record engagement and a 40% increase in ticket sales attributed to social.
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